Functions and events bring a whole different dynamic and audience to your venue. Using hotel function space for wedding business, birthday and other milestone occasions are an accepted way for independent hotels to improve revenue.
But considering business audiences can truly turn your venue into a seven-day operation and give you countless opportunities to realise additional revenue and reduce your overheads.
Opening up hotel function space for mixed use.
One successful approach may be to make your venue available to business networking groups. There are several national organisations always looking for quality locations and localised groups looking for regular breakfast, lunch and evening hospitality.
- It provides regular ‘off peak’ custom. Some operate on a weekly or fortnightly schedule and can host anywhere from 20 to 80 delegates.
- It keeps the kitchen and staff busy. Imagine that additional business every week in one corner of your venue.
- It keeps bringing new people to your venue. This sort of approach also encourages a passive audience to experience and become advocates for your venue locally.
- It stimulates further business. Attendees can be encouraged to leave reviews and some of these businesses return and run meetings and events of their own.
This is just one example of maximising hotel function space. Investment to support this kind of customer may come in the form of meeting room presentation, projection, boosted WIFI and meeting materials such as white boards, drop down screens and audio-visual equipment.
What other local businesses or groups could you accommodate during the day to increase function room usage and what investment would you need to achieve it quickly? What types of milestone events are you missing out on because a lack of the right facilities?
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